Work

Promoting promotions: Does showcasing free gifts backfire?

Year: 2009

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2009.09.022

Authors: Priya Raghubir, Kirti Sawhney Celly

Institutions: New York University, California State University, Dominguez Hills

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024113702

FWCI: 1.037

Cites: 10

Cited by: 22

Related to: 10