Work

Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2009.05.007

Authors: Nathalie T.M. Demoulin, Pietro Zidda

Institutions: Centre National de la Recherche Scientifique, Université Catholique de Lille, Lille Économie Management, University of Namur

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of South Australia

OpenAlex ID: W2024233261

FWCI: 29.03

Cites: 67

Cited by: 124

Related to: 10