Work

A model of brand awareness and brand attitude advertising strategies

Year: 1992

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220090402

Authors: Larry Percy, John R. Rossiter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024286457

FWCI: 1.066

Cites: 12

Cited by: 396

Related to: 8