Work

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Year: 2007

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1060.0227

Authors: Harald Van Heerde, Kristiaan Helsen, Marnik G. Dekimpe

Institutions: University of Waikato, Hong Kong University of Science and Technology, Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024442924

FWCI: 24.4

Cites: 90

Cited by: 419

Related to: 9