Work

Evaluating the Role of Advertising

Year: 1977

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1977.10672723

Author: Charles H. Patti

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024489997

FWCI:

Cites: 7

Cited by: 9

Related to: 10