Work

Marketing orientation and its determinants: an empirical analysis

Year: 1999

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569910285896

Authors: George J. Avlonitis, Spiros P. Gounaris

Institution: Athens University of Economics and Business

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024730954

FWCI: 12.84

Cites: 61

Cited by: 286

Related to: 9