Work

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Year: 2006

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876040610691293

Authors: Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg, Christine T. Berry

Institutions: University of Louisiana at Monroe, Louisiana State University, Louisiana State University in Shreveport, Southern Illinois University Carbondale

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024855846

FWCI: 4.698

Cites: 17

Cited by: 81

Related to: 10