Work

“I know this brand, but did I like the ad?” An investigation of the familiarity‐based sleeper effect

Year: 2003

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.10107

Author: Kartik Pashupati

Institution: Florida State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025209263

FWCI: 1.326

Cites: 33

Cited by: 14

Related to: 10