Work

Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2011.635153

Authors: Hina Khan, David Bamber, Ali Quazi

Institutions: Northumbria University, Liverpool Hope University, University of Canberra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025324481

FWCI: 1.824

Cites: 64

Cited by: 34

Related to: 10