Work

The Impact of Corporate Marketing on a Company's Brand Extensions

Year: 1998

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/palgrave.crr.1540057

Authors: K L Keller, D A Aaker

Institutions: Dartmouth College, University of California, Berkeley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025533501

FWCI: 1.591

Cites: 17

Cited by: 220

Related to: 10