Work

The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2011.565880

Author: Riza Casidy Mulyanegara

Institution: Swinburne University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025859349

FWCI: 9.27

Cites: 64

Cited by: 43

Related to: 10