Work

Marketing as Cooking: The Return of the Sophists

Year: 2002

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/0267257022780660

Author: David Graham Tonks

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025911752

FWCI:

Cites: 2

Cited by: 39

Related to: 10