Work

Reinventing the Role of Consumer Research in Today's Open Innovation Ecosystem

Year: 2012

Type: article

Source: Critical Reviews in Food Science and Nutrition

DOI: 10.1080/10408398.2010.538093

Authors: Howard R. Moskowitz, I. Sam Saguy

Institution: Hebrew University of Jerusalem

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025920644

FWCI: 1.823

Cites: 34

Cited by: 29

Related to: 10