Work

Co-branding on industrial markets

Year: 2005

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2005.06.004

Authors: Anders Bengtsson, Per Servais

Institutions: Suffolk University, University of Southern Denmark

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026036261

FWCI: 12.72

Cites: 37

Cited by: 169

Related to: 10