Work

The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2010.11073502

Authors: Tayo Oyedeji, Jiran Hou

Institution: University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026207141

FWCI: 0.951

Cites: 44

Cited by: 18

Related to: 10