Work

Play in fashion: bridging China to the west with a look at Taiwan fashion branding

Year: 2006

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020610701992

Author: Sharon (Hsueh‐Kuan) Hung

Institution: Shih Chien University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026477569

FWCI:

Cites: 5

Cited by: 10

Related to: 10