Work

Has Marketing Failed, or was it Never Really Tried?

Year: 2001

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347012569805

Author: Stephen King

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026529331

FWCI: 6.316

Cites:

Cited by: 15

Related to: 10