Work

Standard vs. Custom Products: Variety, Lead Time, and Price Competition

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1080.0456

Authors: Nan Xia, S. Rajagopalan

Institutions: University of Wisconsin–Milwaukee, University of Southern California

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026673232

FWCI: 12.44

Cites: 33

Cited by: 130

Related to: 10