Work

Sales Response to Outdoor Advertising

Year: 1999

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1999.12466616

Authors: Mukesh Bhargava, Naveen Donthu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W202672167

FWCI: 1.385

Cites: 17

Cited by: 82

Related to: 10