Work

Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention

Year: 2012

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2012.26

Authors: Shirley Bester, Mlenga G Jere

Institution: University of Cape Town

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2027201337

FWCI: 2.733

Cites: 34

Cited by: 39

Related to: 10