Work

Personal computer software for use in marketing education. Part 2

Year: 1991

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1991.9964148

Author: Melvyn Hirst

Institution: University of Warwick

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2027217875

FWCI: 1.207

Cites: 223

Cited by: 6

Related to: 10