Work

Identity-motivated marketing relationships: research synthesis, controversies, and research agenda

Year: 2012

Type: article

Source: AMS Review

DOI: 10.1007/s13162-012-0028-3

Author: Son K. Lam

Institution: University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027348012

FWCI: 4.561

Cites: 126

Cited by: 38

Related to: 10