Work

Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall

Year: 2011

Type: article

Source: Journal of Radio & Audio Media

DOI: 10.1080/19376529.2011.615773

Author: Andrew Sharma

Institution: Salisbury University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027417755

FWCI: 0.696

Cites: 82

Cited by: 8

Related to: 10