Work

Industrial Marketings New Challenge: The Computerized Buyer

Year: 1974

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02722340

Authors: H. Lee Mathews, David T. Wilson

Institution: Pennsylvania State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027683086

FWCI:

Cites: 2

Cited by: 9

Related to: 10