The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach
Year: 2012
Type: article
Study design: Observational Study
Source: Journal of Global Marketing
Authors: Heidi Kreppel, Dirk Holtbrügge
Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2027779352