Work

How do advertising expenditures influence hotels’ performance?

Year: 2012

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2012.08.007

Authors: Chiang-Ming Chen, Yu-Chen Lin

Institutions: National Chi Nan University, Soochow University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027790413

FWCI: 7.131

Cites: 22

Cited by: 28

Related to: 10