Work

Data-driven multi-touch attribution models

Year: 2011

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/2020408.2020453

Authors: Xuhui Shao, Lexin Li

Institution: North Carolina State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027839911

FWCI: 12.24

Cites: 14

Cited by: 132

Related to: 10