Work

Brand and category design consistency in brand extensions

Year: 2013

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2012-0109

Authors: Yi Sheng Goh, Veena Chattaraman, Sandra Forsythe

Institutions: National Cheng Kung University, Auburn University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028028634

FWCI: 3.963

Cites: 61

Cited by: 25

Related to: 10