Work

Recall and Recognition Performance for Umbrella Print Advertisements

Year: 1984

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1984.10672912

Author: James H. Leigh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028055992

FWCI: 8.02

Cites: 65

Cited by: 23

Related to: 10