Work

Share price reactions to advertising announcements and broadcast of media events

Year: 2008

Type: article

Source: Managerial and Decision Economics

DOI: 10.1002/mde.1450

Authors: Greg Filbeck, Xin Zhao, Daniel Tompkins, Peggy Chong

Institutions: Pennsylvania State University, Niagara University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028075569

FWCI: 1.092

Cites: 35

Cited by: 12

Related to: 10