Work

When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence

Year: 2008

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367370107

Authors: Elizabeth Cowley, Chris Barron

Institutions: The University of Sydney, UNSW Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028231608

FWCI: 39.68

Cites: 22

Cited by: 354

Related to: 9