Work

Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

Year: 2005

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8400145

Authors: Saeed Samiee, Terence A Shimp, Subhash Sharma

Institutions: University of Tulsa, University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028300002

FWCI: 31.36

Cites: 83

Cited by: 468

Related to: 9