From self-service to super-service: a resource mapping framework for co-creating value by shifting the boundary between provider and customer
Year: 2010
Type: article
Authors: Christopher S. Campbell, Paul P. Maglio, Mark M. Davis
Institutions: IBM Research - Almaden, Bentley University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2028359368
