Work

Using celebrity endorsers effectively: lessons from associative learning

Year: 1998

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429810237718

Author: Brian D. Till

Institution: Saint Louis University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028459713

FWCI: 1.098

Cites: 26

Cited by: 246

Related to: 10