Work

Emerging Positioning Strategies in Global Marketing

Year: 1987

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008208

Authors: Teresa Domzal, Lynette Unger

Institutions: George Mason University, Miami University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028487724

FWCI: 3.609

Cites:

Cited by: 83

Related to: 10