Work

The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context

Year: 1990

Type: article

Source: Mid-American Journal of Business

DOI: 10.1108/19355181199000006

Authors: Hershey H. Friedman, Paul J. Herskovitz

Institutions: Brooklyn College, College of Staten Island

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028799008

FWCI:

Cites: 8

Cited by: 19

Related to: 10