Work

Brand creation vs acquisition in portfolio expansion strategy

Year: 2011

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111148298

Authors: Yana Damoiseau, William C. Black, Randle D. Raggio

Institutions: Louisiana State University, University of Richmond

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028889496

FWCI: 4.628

Cites: 82

Cited by: 29

Related to: 10