Work

Understanding the Mental Representations Created by Comparative Advertising

Year: 2001

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2001.10673635

Authors: Kenneth C. Manning, Paul W. Miniard, Michael J. Barone, Randall L. Rose

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029319848

FWCI: 7.895

Cites: 29

Cited by: 34

Related to: 10