Work

The effects of television advertising execution on recall, comprehension, and persuasion

Year: 1985

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220020303

Authors: David W. Stewart, David H. Furse

Institutions: Marketing Science Institute, Vanderbilt University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029458088

FWCI:

Cites: 31

Cited by: 31

Related to: 10