Work

Green marketing strategies: an examination of stakeholders and the opportunities they present

Year: 2010

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-010-0227-0

Authors: J. Joseph Cronin, Jeffery S. Smith, Mark R. Gleim, Edward Ramirez, Jennifer Dawn Martinez

Institutions: Florida State University, The University of Texas at El Paso, University of Memphis

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2029636862

FWCI: 56.12

Cites: 141

Cited by: 754

Related to: 10