Work

Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach

Year: 2006

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-006-9011-3

Author: Steven Tenn

Institution: Federal Trade Commission

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029659002

FWCI: 4.679

Cites: 21

Cited by: 17

Related to: 10