Work

Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market

Year: 2001
Type: article
Study design: Observational Study
Authors: Torsten J Gerpott, Wolfgang Rams, Andreas Schindler
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2029876747
FWCI: 12.69
Cites: 25
Cited by: 766
Related to: 10