Work

How participation is changing the practice of managing brands

Year: 2014

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2014.35

Author: Nicholas Ind

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029879935

FWCI: 8.531

Cites: 48

Cited by: 31

Related to: 10