Work

Art or Science? Fifty Years of Marketing Debate

Year: 2001

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347012569454

Author: Stephen Brown

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ulster University

OpenAlex ID: W2029901995

FWCI: 12.63

Cites: 30

Cited by: 67

Related to: 10