Work

Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Year: 2001

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(00)00181-8

Authors: Amir Heiman, Bruce McWilliams, David Zilberman

Institutions: Hebrew University of Jerusalem, University of California, Berkeley, Giannini Foundation of Agricultural Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029988482

FWCI: 9.474

Cites: 39

Cited by: 142

Related to: 10