Work

Book Review: Organizational Buying Behavior

Year: 1973

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224297303700423

Authors: Henry A. Sciullo, Frederick E. Webster, Yoram Wind

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030119363

Cites:

Cited by: 642

Related to: 10