Work

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2010.543634

Authors: Kurt Matzler, Elisabeth Pichler, Johann Füller, Todd A. Mooradian

Institutions: Universität Innsbruck, William & Mary

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030133984

FWCI: 13.91

Cites: 75

Cited by: 123

Related to: 10