Work

Simple computing of the customer lifetime value: A fixed local-optimal policy approach

Year: 2014

Type: article

Source: Journal of Systems Science and Systems Engineering

DOI: 10.1007/s11518-014-5260-y

Authors: Julio B. Clempner, Alexander S. Poznyak

Institution: Centro de Investigación y de Estudios Avanzados del Instituto Politécnico Nacional

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030148285

FWCI: 25.59

Cites: 38

Cited by: 56

Related to: 10