Work

Means-End Theory: Getting the Service Customers's Attention

Year: 2001

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v10n04_02

Authors: Deborah E. Rosen, Timothy B. Greenlee

Institutions: University of Rhode Island, Miami University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030213583

FWCI: 3.159

Cites: 30

Cited by: 8

Related to: 10