Work

A propos des effets de la publicité sur les ventes

Year: 1971

Type: article

Source: Communications

DOI: 10.3406/comm.1971.1242

Author: Joachim Marcus-Steiff

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030255385

FWCI:

Cites: 1

Cited by: 3

Related to: 10